apparel, footwear, toys, plush and electronics — designed, manufactured, and launched on a store you own outright. from fifty pieces.
co-branded retail at the world flagship · union square sfsame garment as everyone else. thin margins. bought once, out of politeness, and never again. the product is the ceiling — not the audience, not the marketing, not the store.
almost nobody sells against that, because almost nobody can actually make anything. we make the thing itself: patterned, sampled, tooled, manufactured. then we build the store it sells on and hand you the keys.
50
pieces · on most itemscustom manufacturing normally starts at 100 to 300 units for cut-and-sew. that maths forces you to gamble before you know anything. ours starts at fifty — so fifty of something good sells out, instead of five hundred of something safe sitting.
everyone else in this category stops at printed apparel. that is the whole difference.
cut-and-sew, not printed blanks. patterns, fabric sourcing, fit, wash, trims, labelling.
from 50 pcs · 8–14 wksyour character, made real. pattern engineering, material matching, safety testing.
from 300 pcs · 10–16 wkscollectibles, desk objects, fingerboards, packaging-led pieces.
tooling-dependentyes, actual shoes. last development, tooling, full size runs. a programme, not a print job.
6–12 monthsindustrial design through engineering, tooling and certification.
6–12 monthsapparel starts at fifty, plush at three hundred. footwear and electronics are a different scale entirely. every product carries its own minimum on its page.
what you do not have is a factory, a tech pack, or anyone to call when the sample comes back wrong. we handle the product end to end and hand you a store you own outright. if the idea is wrong, we will tell you before we build it.
company product is a brand expression, and increasingly a channel — a real shop, co-branded drops, retail placement. selling out says considerably more about a brand than giving away ever did. same categories, same minimum, procurement-friendly paperwork.
co-branded product with world, from concept to a shelf in a flagship store. the cyto xliftoff sneaker — developed end to end and placed in co-branded retail at the world flagship, 281 geary street, san francisco.
tell us who you reach and what you want to make. we read every one.
we work out what should actually exist. sometimes that means talking you out of your first idea.
tech packs, materials, colourways, and the thing itself in your hands.
our factories, our quality control, transparent landed cost. you see the invoice.
your shopify store, built and live. you own it.
every project is quoted after we talk. these are starting points, not a checkout.
one real product, one real store. strategy session, one custom product in one category, full design and development, two sampling rounds, production management, a shopify store built and handed over, studio photography, and the launch assets to sell it.
a drop, not a product. everything in signature, plus three to six pieces across at least two categories, line identity and packaging, campaign photography and a video asset, drop mechanics built into the store, email flows connected, and launch-week support.
your own line, with footwear and electronics unlocked. everything in capsule, plus a multi-season roadmap, development at tooling scale, inventory financing and ownership structuring, warehousing and fulfilment, wholesale and retail placement, and ongoing operations.
we keep the right to show the work. that is the whole of the arrangement, and it is deliberately short.
fifty pieces on most items, apparel included. plush is three hundred. toys depend on tooling. footwear and electronics are a different scale entirely, and we say so upfront rather than let you find out later.
packages start at $15,000 for development, design and the store build. production is separate and billed at transparent landed cost.
no. a forty-thousand-person email list that opens is worth more here than a million passive followers.
no. plenty of the best projects are someone's first product.
equally. roughly half this business is brands who want product worth paying for rather than swag worth throwing out.
ten to fourteen weeks for apparel, idea to live. ten to sixteen for plush. footwear and electronics run six to twelve months.
we will tell you before we build it if we think the product is wrong. and at fifty pieces, being wrong is survivable — that is rather the point of the minimum.
you do, outright. your shopify account, your domain, your customer data. we build it and hand over the keys.