STRATEGY
Our Commerce Strategy focuses on planning how a business will sell its products or services. It includes decisions about which products or services to offer, which customers to target, and how to reach and serve those customers.
Some key elements of a commerce strategy may include:
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1. Determining the target market
Determining the target market: Identifying the specific group of consumers that the business will focus on selling to. This may involve considering factors such as age, gender, location, income level, and interests.
2. Setting pricing
Setting pricing: Deciding how much to charge for each product or service, taking into account factors such as the cost of production, competitors' prices, and the value that the product or service provides to the customer.
3. Choosing a sales channel
Choosing a sales channel: Deciding how the business will sell its products or services, such as through a physical store, online, or through a combination of channels.
4. Developing a marketing plan
Developing a marketing plan: Creating a plan for promoting the business and its products or services to potential customers, including tactics such as advertising, social media, public relations, and content marketing.
5. Building a customer experience
Building a customer experience: Creating a seamless and enjoyable experience for customers when they interact with the business, from the moment they first learn about the product or service to the moment they make a purchase and beyond.
Future Basics believes a successful commerce strategy is essential for any business that wants to grow and thrive in today's competitive marketplace. By carefully considering all of these factors and developing a clear plan for how to sell its products or services, a business can increase its chances of success and reach its goals.
